Hi, I am Anna · Email and lifecycle marketer
I turn your email list into your most reliable sales channel.
For brands that already have customers and a list, but no system that keeps them buying.
{{c1}}M+
monthly active users grown at Livin’ by Mandiri
{{c2}}K+
dormant users brought back to active
Rp{{c3}}T
monthly transaction volume, around USD 185M
{{c4}}+
years in lifecycle and digital growth
01 · How I work
The right message, to the right person, at the right moment.
Most lists get one kind of email: the blast. I design a journey instead, where every subscriber gets what fits the moment they are in.
Subscribes
Welcome series
A first impression that earns the next open.
Browses
Browse and cart recovery
Catch intent before it cools down.
Buys
Post purchase
Turn a first order into a habit.
Drifts
Win back
Bring quiet customers back before they are gone. Like the email on this phone.
i.
Map
Segment your list by behaviour and match every email to where each customer is in their journey.
ii.
Automate
Build the flows once, with the right triggers and timing, so they keep selling on their own.
iii.
Measure
Opens, clicks and revenue reviewed every month, then tested and improved, flow by flow.
02 · Services
Email is what I do best. Research makes it sharper.
Pick one service, or combine them into a full retention system. Every engagement starts with understanding your customer.
Start with a free audit →{{s.desc}}
{{s.outcome}}
You get
03 · Work samples
Case studies in some industries.
Self initiated projects on real and concept brands. Each one shows the problem, the system I would build, and the emails.
Career highlight
Before email, I grew Livin’ by Mandiri to 20M+ monthly users at national scale.
> toolkit.load()_
The toolkit behind the results.
01 / TOOLS
all systems in use
{{t.name}}
{{t.count}}{{t.use}}
02 / SKILLS
{{k.name}}
{{k.note}}
03 / CERTIFICATIONS
04 · Insights
Notes on email, lifecycle and retention.
COMING SOON
The first insights are on their way.
Subscribe on Substack and they will land in your inbox the day they go live.
Get every new insight in your inbox, straight from Substack.
Subscribe on Substack →Free template
The Welcome Email Sequence, ready to use.
Get it free, plus practical email ideas in your inbox every two months. No spam, unsubscribe anytime.
Your email
Powered by Substack. The template arrives in your welcome email.
Want these set up for you?
Start with a free email audit.
I will show you where your emails are leaking sales, and what to fix first. No strings attached.
Or connect with me